Example: With 60% SAM, if TAM is $100M, then SAM = $60M (60% of total addressable market)
🏢 Business Parameters
💰 Pricing Structure
Example: With $53/month average plan, 100 customers would generate $5,300/month in subscription revenue
🛒 Transaction Parameters
Example: With $20 AOV, 100 orders would generate $2,000 in GMV
Example: With 40% online payments, out of 100 orders, 40 orders would generate payment processing revenue
Example: With 0.5% fee, a $100 payment would generate $0.50 in processing revenue
Example: With 50% shipping orders, out of 100 orders, 50 orders would generate shipping revenue
Example: With $0.25 commission, each shipping order generates $0.25 in shipping revenue
🚀 Revenue Stream Launch Timeline
🏪 Marketplace Parameters
Example: With 40% app adoption, out of 100 customers, 40 customers would use paid apps
Example: With 2 apps per customer, each customer using apps would generate 2 × app price in monthly app revenue
Example: With $20/month app price, 100 customers would generate $2,000/month in app revenue
Example: With 30% theme adoption, out of 100 customers, 30 customers would purchase themes
Example: With 1 theme per customer, each customer using themes would generate 1 × theme price in one-time theme revenue
Example: With $20 theme price, 100 customers would generate $2,000 in one-time theme revenue
Example: With 20% Makook-built products, blended rate = (20% × 100%) + (80% × 10%) = 28% revenue share
Example: With 10% partner commission, Makook earns 10% of partner product sales
📐 Formula Details & Calculations
Market Size Calculations:
TAM = Total Businesses × Average Monthly Plan × 12 monthsSAM = TAM × (SAM % of TAM)
SOM = Target SOM Customers × Revenue per Customer (Annual)
Revenue per Customer (Annual):
Subscription = Average Monthly Plan × 12Payment = (Orders/Month × 12 × AOV) × Payment % × Payment Fee
Shipping = (Orders/Month × 12) × Shipping % × Shipping Commission
Apps = App Adoption % × Apps per Customer × App Price × 12 × Blended Rate
Themes = Theme Adoption % × Themes per Customer × Theme Price × Blended Rate
Blended Rate = (Makook Built % × 100%) + ((1 - Makook Built %) × Partner Commission %)
Customer Growth Pattern:
2026: 6.7% of target customers2027: 15% of target customers
2028: 28.3% of target customers
2029: 46.7% of target customers
2030: 100% of target customers
Orders Growth Rate = (Final Orders ÷ Start Orders)^(1/4)
📈 Market Size Results
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TAM (Total Addressable Market)
$0
SAM (Serviceable Addressable)
0% of TAM
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SOM (Serviceable Obtainable)
0% of SAM
$0
Revenue per Customer (Annual)
💵 Revenue Breakdown (2030)
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Subscription Revenue
0% of Total
$0
Payment Processing Revenue
0% of Total
$0
Shipping Revenue
0% of Total
$0
App Revenue
0% of Total
$0
Theme Revenue
0% of Total
📅 5-Year Growth Timeline (2026-2030)
| Year | Customers | Orders/Month | Annual Orders | GMV | Subscription | Payment | Shipping | Apps | Themes | Total Revenue | Growth % |
|---|
📤 Export Data